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ARTICLE · 05 FEBRUARY 2026

GELENEKSEL OLMAYAN MARKALAR: Ses Markaları

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6769 sayılı Sınai Mülkiyet Kanunu'nun 4. maddesinde belirtildiği üzere marka, sicilde gösterilebilir olması şartıyla kişi adları dâhil sözcükler, şekiller, renkler, harfler, sayılar, sesler ve malların veya ambalajlarının biçimi olmak üzere her tür işaretten oluşabilir.

TurkeyIntellectual Property
Lara Çabukol
Lara Çabukol

6769 sayılı Sınai Mülkiyet Kanunu'nun 4. maddesinde belirtildiği üzere marka, sicilde gösterilebilir olması şartıyla kişi adları dâhil sözcükler, şekiller, renkler, harfler, sayılar, sesler ve malların veya ambalajlarının biçimi olmak üzere her tür işaretten oluşabilir.

Bu tanım, markanın yalnızca geleneksel ögelerle sınırlı olmadığını, işitsel, dokunsal veya diğer duyusal unsurlarla da marka kimliği oluşturulabileceğini ortaya koymaktadır. Geleneksel markalar çoğunlukla sözcükler, şekiller veya sözcük ve şekillerin birleşiminden oluşurken, geleneksel olmayan markalar klasik marka anlayışının ötesine geçmektedir. Bu markalar; renk, ses, hareket veya ürünlerin üç boyutlu görünümleri gibi farklı duyusal unsurlarla da markalaşma sağlayabilecektir.

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