What is a 'Startup' and its difference from
'enterprise'?
Entrepreneurship is the new worldwide trend – similarly in
Turkey- and the 'startup' is one of the most commonly used
words in the ecosystem of enterprising, which defines the companies
launching a new enterprise. A startup addresses to big market,
however, initially, it tries to prove its business model by
realizing its prototype with the first customers and service users.
At this stage, generally, the customer or service user formalizes
the product or service which the startup presents.
Thereafter, the startup would try to catch up a rapid rate of
growth by increasing the customer group in the big market it
addresses. Accordingly, 'enterprise' word does not replace
'startup'. For instance, a restaurant may be an enterprise
nevertheless, cannot be deemed as startup since the restricted
group it addresses and the extent it would reach are certain. In
other words, the onset companies which can address big
