E-Commerce's Effects On Trademark And Stakeholders

1. INTRODUCTION

Changes in the recent years in the intellectual property law can be seen due to the improvements in e-commerce and internet in various aspects. One can also mention that intellectual property law is a complicated one when compared with the different areas of law. The reasons can be stated by pointing out the abstractness of the particular area of law and difficulties in identifying the intellectual property rights infringements.

The developments did not only bring new aspects and discussions to the legal world but also put the companies and individuals into a situation which is totally tough to cope with. Huge corporations are already affected by the growth of online commerce, yet small or medium-sized establishments have taken a major hit compared to the big ones since it is harder for them to be aware of the issues created by the rise of e-commerce. In this sense, they need to make an effort to sort out the problems in order to use the most