COVID-19 Impact On Trademarks

In the first of two posts, Utku Süngü and Mutlu yildirim Köse consider the impact of COVID-19 on filing trends in Turkey. A second post, to be published soon, will examine some case studies.

The COVID-19 pandemic has had an impact on trade mark law as on other areas of law. When considered in detail, it can be seen that trade mark law is affected in various aspects by the COVID-19 pandemic.

One of the clearest examples of this impact is that the number of trade mark applications related to the COVID-19 period has risen, although the number of trade mark applications in total has decreased. World-famous brands have changed their trade marks during this pandemic period, aiming to show their customers their awareness and sensitivity.