Covid-19 Impact On Trademarks

Having affected the entire world, the Covid-19 pandemic also had an impact on trademark law as it has other areas of law. When considered in detail, we see that trademark law is affected in various aspects by the Covid-19 pandemic.

As a matter of fact, when we look at the period during March, April, and May, when the pandemic just started, one of the most apparent examples of this impact is that the number of trademark applications throughout the Covid-19 period has risen, although the number of trademark applications in total has decreased. Worldwide, known trademarks have changed their trademarks during this pandemic period, aiming to show their customers their awareness and sensitivity during this period.