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ARTICLE · 30 SEPTEMBER 2025

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Commerce and technology are rolling like a snowball, moving faster each day and bringing new trends into the market. A notable example is the growth of consumers who use voice assistants such as Amazon Alexa...

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Commerce and technology are rolling like a snowball, moving faster each day and bringing new trends into the market. A notable example is the growth of consumers who use voice assistants such as Amazon Alexa, Google Assistant and Apple Siri to search for and purchase goods and services. It is estimated that the number of active voice assistant devices worldwide has reached 8.4 billion1. "The Voice Commerce Market is expected to reach US$ 252.83 billion by 2033 from US$ 40.88 billion in 2024, with a CAGR of 22.44% from 2025 to 2033", according to a report by Research and Markets2, which is attributed to the increasing use of smartphones, smart speakers, and Internet of Things devices that allow voice-based communication.

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