One of the areas where the impact of artificial intelligence
(AI) technologies have been intensively discussed is trademark law;
while the changes brought about by this technology make attempt to
provide innovative and effective processes in terms of registration
processes and determination of infringement, it also makes it
necessary to re-evaluate the basic concepts of trademark law.
This year, as in previous years, the use of AI technologies by
the authorities in relation to trademark registration processes and
other administrative procedures continued to increase. As the
Index1 published by the World Intellectual Property
Office (WIPO) reveals, intellectual property offices around the
world use these technologies to increase time/cost efficiency and
improve accuracy and internal productivity. WIPO, on the other
hand, has integrated many AI assistants such as the "Global
Goods & Services Terms Explorer", which helps to identify
terms during the determination of the
