Interactions With HCPs

Promotional activities of human medicinal products are regulated under the Regulation on the Promotional Activities of Pharmaceutical Products for Human Use ("Promotion Regulation") dated July 3, 2015.

Under the Promotion Regulation, any advertisement of products to the general public, whether directly or indirectly, through any public media or communication channels, including the Internet, is prohibited. Pharmaceutical products may be promoted only to physicians, dentists and pharmacists. Therefore, the interaction between companies and patients shall be minimum.

Companies may enter into written agreements with physicians to obtain consultation services. The TMMDA does not regulate the conditions of such service agreements. The industry sets the rules for such agreements via Ethical Codes.