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ARTICLE · 14 MARCH 2025

Greenwashing And Unsubstantiated Environmental Claims In The Advertisement Board's 2024 Report

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The Advertisement Board, operating under the Republic of Türkiye Ministry of Trade, functions within the framework of the Consumer Protection Law No. 6502 and relevant regulations.

TurkeyEnvironment
Gözde Esen Sakar
Gözde Esen Sakar
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The Advertisement Board, operating under the Republic of Türkiye Ministry of Trade, functions within the framework of the Consumer Protection Law No. 6502 and relevant regulations. It is responsible for ensuring that advertisements do not mislead or deceive consumers and comply with legal provisions. In the context of preventing greenwashing, the Advertisement Board plays a critical role as a supervisory, regulatory, and deterrent authority.

On February 6, 2025, the Advertisement Board published the 2024 Annual Report ("Report"). According to the Report, the Advertisement Board ruled on 22,299 applications in 2024. Among various topics addressed in the Report, "Greenwashing and Unsubstantiated Environmental Claims" stands out. The Board's supervision and decisions were carried out within the scope of Article 17 of the Regulation on Commercial Advertisements and Unfair Commercial Practices, titled "Advertisements Containing Environmental Claims," as well as the "Guide

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