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ARTICLE · 22 JULY 2025

Are Cookies And Tracking Technologies Regulated By Consent Requirements?

In this part of our series, we explore whether cookies and tracking technologies are regulated by consent requirements under Swiss law and if yes, how they must be implemented.

SwitzerlandPrivacy

Are cookies and tracking technologies regulated by consent requirements?

Part 10 of our series on data protection law in Switzerland

In this part of our series, we explore whether cookies and tracking technologies are regulated by consent requirements under Swiss law and if yes, how they must be implemented.

General duty of information

The use of cookies and similar technologies in Switzerland is regulated by the Telecommunications Act (TCA), as well as by the Federal Act on Data Protection (FADP), where the processing of personal data is involved. Pursuant to Art. 45(c) TCA, the use of cookies and similar technologies is allowed, provided that the users have been informed about the related data processing and its purpose and about the possibility of refusing such processing, i.e. deactivating cookies and similar technologies.

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