Why You Should Use Your Trademark

Successful trademark protection is essential for companies to protect their identity and stand out from the competition. However, filing and registering a trademark is not enough to ensure long-term protection. In Switzerland and many other countries, a trademark must be actively used to maintain its rights. In this blog post, we explain why it is important to use your trademark and how to prove its use.

Switzerland

In Switzerland, there is an obligation to use registered trademarks. This means that a trademark must actually be used within five years of registration in order to maintain its protection. If a trademark is not used sufficiently within this grace period, the trademark can no longer be effectively held against third parties, and third parties can attack your trademark - for example, through cancellation proceedings. We therefore recommend that you regularly document the use of your trademark.