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ARTICLE · 19 MARCH 2024

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The 3 Biggest Mistakes You Should Avoid When Registering A Trademark

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Registering a trademark is a crucial step for entrepreneurs and companies to protect their goods and services and stand out from the competition.

SwitzerlandIntellectual Property

Registering a trademark is a crucial step for entrepreneurs and companies to protect their goods and services and stand out from the competition. To help you make the process as smooth as possible, we highlight the three biggest mistakes you should avoid when registering a trademark.

Mistake no. 1: Insufficient research before filing a trademark application

One of the most common and serious mistakes is insufficient research before registering a trademark. It is crucial that you ensure that your trademark or a very similar sign is not already registered or in use. Otherwise, you risk legal disputes that could lead to the rejection of your application or force you to change your already established trademark.

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