™ Or ®? The Right Labelling For Your Trademark

When you start a business or launch a product, your trademark is one of the most important assets you own. A trademark not only serves to distinguish your products or services from those of your competitors, but also to protect your brand identity. It is important to use the ™ and ® symbols correctly.

™ - The trademark symbol

The ™ symbol stands for "trademark" and can be used in Switzerland by anyone who wishes to designate their sign as a trademark. It indicates that a word, logo or other sign is being used as a trademark to identify products or services. However, the use of the ™ symbol does not mean that the trademark is registered with the Trademark Office. It merely serves as an indication that you wish to use your sign as a trademark in business relations.