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ARTICLE · 01 AUGUST 2024

Swedish Trading Company Faces Million Euro Fine For Using Meta Pixel

Swedish company in advertently transfers data of up to a million people to Meta. Significant fine imposed. Swedish banking and trading provider, Avanza, was using a so-called Meta pixel on its website and mobile app.

SwedenPrivacy

In a nutshell

Swedish company in advertently transfers data of up to a million people to Meta. Significant fine imposed.

The background

Swedish banking and trading provider, Avanza, was using a so-called Meta pixel on its website and mobile app. This resulted in a transfer of information to Meta, which included amongst other things customer's securities holdings and values, loan amounts, account numbers and personal identification numbers. When discovered, Avanza reported this incident to the Swedish Authority for Privacy Protection (hereinafter "IMY"). However this was not a one-time occurrence, Avanza had been transferring this information to Meta for a long period of time due to incorrect settings. According to Avanza's report, personal data up to one million individuals were incorrectly transferred to Meta between November 2019 and June 2021.

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