Securing Growth By Control

Securing growth by control

Overview

Understanding how different types of intellectual property are created, defined, function and can be protected is important knowledge in recognising a company's competitive advantage. Assets are so much more than patents, trademarks, copyrights, and trade secrets. Rouse Consultancy undertook a job that initially did not concern IP in the traditional sense but one of business development and growth. An opportunity and a new revenue stream had been identified and the company needed to investigate and evaluate its potential. As a pioneer and industry leader in individualised technology for the treatment of painful joint injuries the full focus was naturally on its technologies, but the opportunity of licensing the company's order management platform to an external medical technology company was now a reality. Rouse was involved in evaluating the opportunity in line with the company's business strategy which resulted in a licensing