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ARTICLE · 04 MARCH 2021

Yes, You Can Have Lime With This

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It's been a while since we discussed a ruling of the South African Advertising Regulatory Board ("ARB").

South AfricaMedia, Telecoms, IT, Entertainment
Liézal Mostert
Liézal Mostert
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It's been a while since we discussed a ruling of the South African Advertising Regulatory Board ("ARB").

The TV advertisement

In the ad (click here to watch), two blokes are on a video call (yes obviously they should be in a bar but these are not normal times). They're having one of those deep male conversations.

Bloke One: "Hey where are you?"

Bloke Two: "Just grabbing a beer, man."

Bloke One: "Better be a real one. Remember when you asked for this?" As he says this, Bloke One holds his thumb and forefinger some 5cm apart. Then we see a visual of that earlier time when Bloke Two ordered a beer whilst doing the thumb-and-forefinger-5cm-apart thing, during which he also uttered the apparently controversial words "Can I have a lime with this?" To which an agitated Gerard Butler responded by saying "Hey, that's a Windhoek, that's 100% pure beer you don't need any...lime." Following which a suitably-chastened Bloke Two took a sip of his beer and

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