A long, long time ago - on 11 July 2004 to be precise - an
article appeared in the South African Sunday Times under the
following heading:
Branding of a
Nation
Countries, Cities and Towns are building their images to
market what they stand for.
So what, you say? Well, it shows that the concept of nation
brands has been with us for many years. The notion that cities,
provinces and even countries can have brands, in the same way that
companies and individuals do.
Nation brands tend to be used for promoting investment and
tourism. In South Africa we have Brand South Africa – go to
the website, www.brandsouthafrica.com,
and you'll read that the organisation Brand South Africa
was created to 'help create a positive and compelling brand
image for South Africa', and that its 'main
objective is the marketing of South Africa'. The
organisation offers information and media services, as well as
services aimed at getting South Africans to give something back to
the
