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ARTICLE · 03 FEBRUARY 2014

Issue 082 | No Doggy Bag?

Moore Attorneys
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The Advertising Standards Authority ("ASA") recently handed down a decision where a consumer laid a complaint against a restaurant located in the East Rand.

South AfricaMedia, Telecoms, IT, Entertainment
Tyrone Walker
Tyrone Walker

The Advertising Standards Authority ("ASA") recently handed down a decision where a consumer laid a complaint against a restaurant located in the East Rand.

The restaurant claimed to have the "best steaks in the East Rand as voted by consumers" and, in addition, had a policy where no customer would be allowed to take home a doggy bag.

The consumer lodged a complaint with the ASA stating that the advertisement is misleading.

The restaurant is entitled to respond to the complaint in terms of the procedures of the ASA and thereafter the ASA will adjudicate.

The ASA in its ruling stated the restaurant failed to provide "quantitative research" or a "sample survey" to prove its statement and was therefore ordered to remove the "best steaks in the East Rand" statement.

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