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ARTICLE · 13 MARCH 2024

Information Regulator's First Enforcement Notice: Direct Marketing Complaint

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The Information Regulator issued its first Enforcement Notice as a result of a direct marketing complaint on 27 February 2024. The Information Regulator found that FT Rams Consulting...

South AfricaMedia, Telecoms, IT, Entertainment
Era Gunning
Era Gunning
Priyanka Naidoo
Priyanka Naidoo
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The Information Regulator issued its first Enforcement Notice as a result of a direct marketing complaint on 27 February 2024. The Information Regulator found that FT Rams Consulting had sent unsolicited direct marketing communications to the data subject in relation to emails on courses and webinars which it offered, in contravention of the Protection of Personal Information Act, 2013 ("POPIA").

Key findings in the Enforcement Notice:

  • FT Rams Consulting sent direct marketing communications to the data subject without obtaining their written consent. The Information Regulator found that the first message which FT Rams Consulting was supposed to send to the data subject was one in which it requested the data subject's consent. If the data subject consented to receiving direct marketing messages, they also had to indicate the preferred means of communication which FT Rams Consulting could use to send direct marketing messages to them. FT Rams Consulting was

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