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ARTICLE · 08 DECEMBER 2017

Has The Advertising Standards Authority Regained Its Authority

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While the Advertising Standards Authority of South Africa ("ASA") is not quite out of the woods yet, it certainly appears to be recovering much of its former strength.

South AfricaMedia, Telecoms, IT, Entertainment
Juel Barnett
Juel Barnett
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While the Advertising Standards Authority of South Africa ("ASA") is not quite out of the woods yet, it certainly appears to be recovering much of its former strength. Much will depend on the outcome of the (potentially large) damages claim against the ASA by the Medical Nutritional Institute (MNI), set down for 18 March 2018 in the South Gauteng High Court.

The ASA is a non-profit, independent body, which self-regulates advertising disputes in the public interest. It has been, in the past, a speedy and relatively inexpensive dispute resolution forum for both consumers and competitors, and most importantly, addresses advertising which may be considered false, misleading or unlawful in any way.

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