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ARTICLE · 10 MARCH 2014

Data Discrimination On The Internet: A New Model For 2014

Von Seidels
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AT&T Inc., the United States' second largest wireless carrier, announced early January that it is setting up a toll-free service for wireless data.

South AfricaMedia, Telecoms, IT, Entertainment
Stephan Viollier
Stephan Viollier

Wireless Sponsored Data

AT&T Inc., the United States' second largest wireless carrier, announced early January that it is setting up a toll-free service for wireless data.

Content providers and companies wishing to promote their apps and services will be able to pay AT&T directly to "sponsor" their data for free, without counting towards a User's monthly data caps – providing free internet access to their services.

AT&T suggested a number of possible benefits to companies:

  • Encouraging customers to try a new smartphone or tablet app
  • Promoting movie trailers or games
  • Providing patients with healthcare support via wellness videos
  • Encouraging customers to browse mobile shopping sites

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