The Metaverse And Trade Marks – New World, Same Rules?

In October 2021, Meta shared a video on YouTube entitled “The Metaverse and How We'll Build It Together — Connect 2021”.¹ Around this time, the company also announced its rebranding from Facebook to Meta.² The new company name seemingly signifies its focus on building the Metaverse. In the said video, Mark Zuckerberg refers to “an embodied internet”, and explains, in essence, that the Metaverse is basically about building greater experience and presence in the virtual world, as opposed to merely looking at a screen. Although the Metaverse and its dynamics are currently still a novel concept to many of us, it is extremely topical at the moment. Despite being in its developmental stages, the rapidly increasing emergence of the Metaverse is very much a reality.