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ARTICLE · 03 SEPTEMBER 2020

Taylor Makes (And Swiftly Seeks To Correct) "The" Mistake

Taylor Swift is a music icon, but you already know that. What you perhaps don't know is that there is a business called The Folklore (established in 2018) that helps African clothing designers access international markets.

South AfricaIntellectual Property

Taylor Swift is a music icon, but you already know that. What you perhaps don't know is that there is a business called The Folklore (established in 2018) that helps African clothing designers access international markets. In the words of the fashion magazine InStyle, what The Folklore does is seek to "amplify underrepresented African and African diaspora designers." The lady behind The Folklore is Amira Rasool, and there is apparently a trade mark registration for The Folklore.

Taylor Swift recently released an album called Folklore. For reasons that are unclear, the branding on this album featured the term "The Folklore" rather than simply Folklore, as well as design elements that are similar to those used by the business, The Folklore. Rasool became aware of this when people started enquiring whether she had collaborated with Taylor Swift. She hadn't, and she was shocked by what had taken place, "Initially I was so shocked, I'd heard of some many different black

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