The craft beer scene in South Africa has exploded in recent
times, with new exciting breweries and beers being made available
to consumers almost daily. The entire beer market appears to have
been reinvigorated by the ranges and choices of beers now
available, which in the past was only possible to those interested
in wine. These brewery projects are often the product of passion
and love for the craft of brewing and beer, the result, amazing
creative beer, bottling and the branding. Unfortunately, however,
after all this passion and creativity finds its way into the
physical product (a tasty craft beer), the brewer/ proprietor fails
to take one of the most important steps in protecting his new,
tasty and uniquely identifiable brew. He fails to protect its look,
feel and overall brand identity, he fails to obtain the only
statutory monopoly legally available to him, he fails to trade mark
his new brand.
