Share on LinkedInShare on LinkedIn

ARTICLE · 08 AUGUST 2016

Colour Trade Marks – Still No Purple Patch

Recent trade mark decisions in Europe highlight just how difficult it can be to protect colour through trade mark law.

South AfricaIntellectual Property

Recent trade mark decisions in Europe highlight just how difficult it can be to protect colour through trade mark law.

In the recent UK case of Glaxo v Sandoz, at issue was the validity of a registration for a trade mark that showed a representation of a purple-coloured inhaler, together with a description reading that the trade mark consists of the "colour dark purple (Pantone Code 2587C) applied to a significant proportion of an inhaler and the colour light purple (Pantone Code 2567C) applied to the remainder of the inhaler".

Unsurprisingly, the court held that the registration wasn't valid. The reason: it wasn't sufficiently clear, precise and unambiguous and all those other good things that the courts and Trade Mark Offices have been requiring ever since the famous decision of Libertel. In this case, the European court said that a colour can be registered if it can be "represented graphically in a way that is clear, precise, self-contained, easily accessible,

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

See more popular content from