The 2017 edition of the annual Brand Finance Global 500 report
on the world's most valuable brands was recently released.
It's fairly predictable, yet still makes for interesting
reading.
According to the report, the most valuable brand in the world is
Google, which has a value of roughly USD109-billion.
Google has leapfrogged Apple, which held the top spot for some
five years. According to the report, the 10 most valuable brands in
the world are:
The most striking element is, of course, how well tech brands
are faring, and how old "brick and mortar" brands are
slipping down the list – Walmart perhaps being the only real
old-school brand in the top 10. We're told that apart from
those brands that appear in the top 10, tech brands like Tencent,
WeChat and Alibaba have increased their values significantly over
the past year.
