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ARTICLE · 23 JUNE 2020

Black Lives Matter / I Can't Breathe

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Manchester- based businessman Georgios Demetriou of Licence to Thrill Ltd ("the Applicant") recently applied to register the phrase...

South AfricaIntellectual Property

Manchester- based businessman Georgios Demetriou of Licence to Thrill Ltd ("the Applicant") recently applied to register the phrase "BLACK LIVES MATTER" under trade mark application no. 3497647 and "I CAN'T BREATHE" under trade mark application no. 3497640 at the United Kingdom Intellectual Property Office (UKIPO). These phrases are associated with the current worldwide protests following the death of George Floyd in the USA.

The mark "BLACK LIVES MATTER" was filed for in black and white relation to various clothing goods. The mark "I CAN'T BREATHE" was filed for in black and white for a wider range of goods and classes including fundraising for charity, charity wristbands and articles of clothing. Same was filed with the disclaimer "This trademark is to be used for charitable work and not for personal gain on the back on recent unfortunate events." These trade mark applications were filed on 06 June 2020.

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