Many readers will be aware that regulations in the European
Union (“EU”) are stringent and closely
monitored. One of the things that will shortly be monitored and
regulated is the use of product packaging which is only aimed at
increasing the perceived volume of the product, such as double
walls, false bottoms, and unnecessary layers. This pressing issue
will be dealt with in new legislation, the Packaging &
Packaging Waste Regulation (“the
Regulation”).
I'm conscious of the fact that my use of the terms
‘pressing issue' and ‘major
development' may possibly suggest a smidgin of cynicism on my
part, specifically to an Intellectual Property
(“IP”) owner who makes use of double
walls, false bottoms, and extra layers in their packaging for
distinguishing purposes. Fortunately, for those of us who have a
keen interest in the protection of IP and a sustainable future, the
Regulation attempts to strike a balance between the protection of
proprietary rights and a
