The outbreak of the COVID-19 pandemic has changed almost
everything we know, especially the business landscape. Whilst many
of us scramble to survive and limit the financial harm where
possible, other opportunistic individuals and companies are trying
to cash in on the panic by taking advantage of the public. The
surge in demand for essential goods have made the public
particularly vulnerable to paying highly inflated prices.
The American multinational conglomerate 3M Company recently
instituted proceedings in the Manhattan Federal Court against
Performance Supply LLC for reselling 3M branded masks at grossly
inflated prices. The lawsuit is not based on price-gouging itself,
but rather that the association to such-gouging causes harm to the
3M brand.
