In the last few years, there has been a push for more regulated
industries and better protection of consumers. If consumers lose
faith in the products available for purchase, it could ultimately
lead to a lower consumer spend rate. A trusted and well-performing
economy is one of the few wishes any government will want to be
granted during these unprecedented times. Therefore, the Government
implemented various forms of legislation to regulate areas of high
consumer exposure, with one of the latest being the sale of
coffee.
The Regulations
Relating to Coffee, Chicory and Related Products Intended for Sale
in the Republic of South Africa
As is evident from the above name of the intended regulations,
the purpose is to better control the sale of coffee and
coffee-related products in the republic. This is to avoid consumers
being misled and consuming products that are not of the quality and
taste that said products are purporting to be.