Your Business October/November 2011
Know your customers' rights, and protect your
business...
The new Consumer Protection Act aims to protect consumers and
has implications for all players in the supply chain, from
manufacturers to end users. For small business owners it is
important to note that the Act impacts on both the direct and
indirect marketing practices you use to "promote" your
goods and services.
The general rule
The general rule is that your marketing may not be misleading,
fraudulent and/or deceptive. This extends to the nature and price
of the goods or services, how you supply your goods and the
sponsoring of events. Among other things, the Act introduces very
specific requirements relating to catalogue marketing, bait
marketing, negative option marketing and discriminatory marketing.
Promotional competitions, auctions and trade coupons are also all
affected.
