PDPC Proposes Advisory Guidelines On The Use Of Personal Data In AI Systems

The Personal Data Protection Commission ("PDPC") has on 18 July 2023 published a consultation paper proposing new advisory guidelines to clarify how the Personal Data Protection Act 2012 ("PDPA") applies to the collection and use of personal data to develop and deploy artificial intelligence ("AI") systems, such as those used to make recommendations or decisions. This Client Update outlines the key points set out by the PDPC in the proposed advisory guidelines.

1. Introduction

On the back of the rapid development of the AI sector, the PDPC is consulting on proposed new advisory guidelines to address how the PDPA would apply where organisations use personal data in the development and deployment of their AI systems. The advisory guidelines would first address the data protection concerns at the stage of initial developmental of AI systems before turning to the subsequent stage where AI systems are already deployed to collect and use personal data. Finally, the