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ARTICLE · 26 NOVEMBER 2019

Singapore Set To Implement World's First Advertising Ban For High Sugar Drinks

Global Advertising Lawyers Alliance (GALA)
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An advertising prohibition on product advertisements for SSBs will also be implemented from next year.

SingaporeMedia, Telecoms, IT, Entertainment

The Singapore Ministry of Health (MOH) announced recently that it will introduce a mandatory Front-of-Pack ("FOP") label for packaged sugar-sweetened beverages ("SSBs") with colour code and grade to inform consumers of the sugar content, i.e., whether it is healthy, neutral or unhealthy, so that consumers may make an informed decision when purchasing SSBs.  An advertising prohibition on product advertisements for SSBs will also be implemented from next year.

According to 2017 figures from a report on The Burden of Disease in Singapore 1990 to 2017  by the MOH and Institute of Health Metrics and Evaluation, a Singaporean's life expectancy had risen to 84.8 years old in 2017 from 76.1 years old in 1990. The report, however, found that one of the leading risk factors affecting health in Singapore in 2017 included high blood sugar.

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