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ARTICLE · 16 JUNE 1999

SIA And BA In First Class Spat (BT 04.06.99, ST 05.06.99)

SingaporeIntellectual Property

It was reported in the press that British Airways ("BA") has accused Singapore Airlines ("SIA") of copying some aspects of its First Class seats. Designed by Design Acumen, the First Class seats in the British national airline can be converted to a completely flat bed. It also has a buddy seat for face-to-face meetings, a 6-inch video screen and side panels for privacy. BA spokeswoman Miss Caroline Ledosquet said that BA was the first airline in the world to offer the seat, in 1996.

SIA’s First Class seats on the other hand, were only recently launched in September 1998. These seats also convert to a bed with an inflatable air-mattress. Each seat is equipped with a 14-inch video screen, seat dividers and laptop power supply.

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