Just like your business' physical assets, intangible
intellectual property (IP) assets need to be carefully utilised and
protected. However, unlike physical assets, intangible assets
account for up to 95% of a company's value 1 The
three steps below will help create a robust foundation for
protecting and leveraging on your business' valuable IP
assets.
1) Identify your IP
Assets
A large proportion of a
company's value comes from its intangible assets, but what IP
assets does your business have and where do they subsist?
As a starting point, all businesses
have a trade mark. These marks, including brand names and logos,
carry corporate value as they enable consumer recognition. In 2019,
DBS Bank was ranked Singapore's most valuable brand at US$9.03
billion2. This amount does not include DBS' physical
assets, just the brand.
