Article
FTC Settlement Highlights Risks Of Deceptive AI Marketing Claims
The Federal Trade Commission has charged three companies with deceiving small business customers by marketing an AI-powered "Active Listening" service that claimed to eavesdrop on consumers' conversations through smart devices to serve targeted ads. The FTC alleges the service was nothing more than ordinary email list buying dressed up in surveillance-themed marketing language, raising critical questions about AI washing and consumer consent in digital advertising.
Global Advertising Lawyers Alliance (GALA)
