The Public Health (Alcohol) Bill was approved by Government on
the 8th day of December 2015. This is the first ever legislation
which will regulate alcohol marketing and advertising in Ireland.
The bill aims to reduce alcohol consumption in Ireland and to
reduce the harms associated with alcohol.
The main provisions of the bill are: minimum unit pricing;
health labelling of alcohol products; the regulation of advertising
and sponsorship of alcohol products; structural separation of
alcohol products in mixed trading outlets; and the regulation of
the sale and supply of alcohol in certain circumstances.
Products and Advertisements must bear a warning about the danger
of consuming alcohol and a warning about the danger of consuming
alcohol while pregnant. Product labels must show energy value and
quantity of alcohol in grams and retailers will also have to
display health warning signs.
