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Alexandra Bruell wrote in Ad Age that the advertising industry’s trade groups are lining up to oppose a number of regulatory and legislative initiatives that could be detrimental to advertisers and marketers.

On Monday, the Federal Trade Commission ("FTC") released the much-anticipated final version of its report entitled "Protecting Consumer Privacy in an Era of Rapid Change" ("Final Report"), which sets forth legislative recommendations for policymakers concerning privacy and data security and best practices for business for addressing online and offline privacy concerns.