ArticleNavigating EU Trade Mark Refusals: EUIPO Opinion Clarifies Rules On ConversionOn 15 October 2024, the EUIPO's Grand Board of Appeal issued an important opinion on the controversy surrounding the conversion...European UnionIntellectual PropertyMurgitroyd
ArticleHow Next Generation Anode And Cathode Materials Are Extending EV Range And Why Innovators Must Protect Their InventionsResearchers worldwide are developing ultra-high loading LFP cathodes, lithium-rich disordered rocksalts, and silicon-based anodes that promise to dramatically extend electric vehicle driving range. These breakthroughs in electrode chemistry are reshaping the competitive landscape, but with rapid innovation comes an equally fast-moving patent environment that demands early protection strategies. United KingdomIntellectual PropertyMurgitroyd
ArticleLong Arms And A More Relaxed Approach To Added Subject Matter - The UPC At 2 Years OldAs of the start of June 2025, when the Unified Patent Court turned 2 years old, 883 actions have been initiated before the UPC with 320 infringement actions and 369 revocation actions...United KingdomIntellectual PropertyMurgitroyd
ArticleNavigating The Rise Of Beauty Dupes: A Guide For BrandsFor decades, the primary threat to beauty brands came from illegal counterfeits; products that fraudulently use a brand's name and logo to deceive consumers...United KingdomIntellectual PropertyMurgitroyd
ArticleEuropean Patent ApplicationsA patent is a legal monopoly giving the inventor (or their company) of a new and useful device or process the right to stop third parties from making...European UnionIntellectual PropertyMurgitroyd
ArticleWhat A Woofing Case: VETSURE Vs PETSURE And The Power Of Brand ConfusionA name can carry the weight of a brand's entire reputation in the pet insurance industry, where trust and transparency are essential. United KingdomIntellectual PropertyMurgitroyd
ArticleClaim Interpretation At The EPO – The Case Of G1/24The Enlarged Board of Appeal at the EPO will decide key legal questions regarding claim interpretation and patentability (case G1/24), following diverging case law. Meanwhile, EPO examination and opposition proceedings continue unaffected. United KingdomIntellectual PropertyMurgitroyd
ArticleWhat Are Trade Secrets & How Can They Be Protected?Trade secrets represent a powerful yet often overlooked form of intellectual property protection that can provide indefinite competitive advantage without formal registration. Understanding what qualifies as a trade secret, how to effectively protect confidential business information, and when to choose trade secret protection over patents requires careful strategic consideration and robust internal management systems. United KingdomIntellectual PropertyMurgitroyd
ArticleEPO Guidelines For Examination: 2026 Amendments & UpdatesThe European Patent Office has released its 2026 Guidelines for Examination, incorporating two landmark rulings that fundamentally change how patent claims are interpreted and what constitutes prior art. These updates introduce mandatory use of patent descriptions in claim interpretation, eliminate the reproducibility requirement for marketed products as prior art, and establish the EPO's first formal guidance on artificial intelligence in patent proceedings.AfghanistanIntellectual PropertyMurgitroyd
ArticleFiled, Published & Granted Patents: What’s The Difference?Understanding the patent lifecycle is crucial for inventors and businesses seeking intellectual property protection. The journey from initial filing through publication to final grant involves distinct phases, each with specific legal implications, strategic considerations, and enforceable rights that evolve as the application progresses through examination. United KingdomIntellectual PropertyMurgitroyd
ArticleFrom Landfill To Innovation: How Tech And Patents Can Tackle Fast FashionThis article, written by Kelena Mafina Assan Kojo, who joined us for 10 weeks as part of our European Patent Pipeline Program in the summer of 2025, looks at how emerging technologies - such as artificial intelligence (AI)...United KingdomIntellectual PropertyMurgitroyd
ArticleHospitality Brands: Own Your IP Before Speaking To InvestorsIn hospitality, investors are buying brand and reputation, not just bricks and mortar. Intangible assets are the deal drivers in this industry. Branded hotels, for example, achieve a higher transaction price...United KingdomIntellectual PropertyMurgitroyd
ArticleEasy Come, Easy Go: Why Trade Mark Use Matters In EasyGroup v JaybankOn 21 November 2025, the Intellectual Property Enterprise Court (IPEC) issued its ruling in the case of easyGroup vs. Jaybank Leisure Limited, shedding light on important issues surrounding intellectual property rights...United KingdomIntellectual PropertyMurgitroyd
ArticleIP Rights In In-Game AdvertisingAt my age, I do not consider myself as an avid gamer, although there is one mobile game that I play daily. Perhaps I am not the target market for such games...United KingdomIntellectual PropertyMurgitroyd
ArticleWhen Design Goes Beyond Function: A Recent Case Shows Sensory Experience Details Matter In Motion MarksThe General Court of the European Union delivered a judgment in Case T-9/25, KCT v EUIPO, on January 14, 2026, which is useful to demonstrate the level of 'distinctiveness' required to overcome objections citing Article 7(1)(b)...IrelandIntellectual PropertyMurgitroyd
ArticleLegal Pit Stops: Role Of IP In Rebranding2024 has been a significant year for Formula 1, and not just for the dominant Red Bull Racing team. Their Faenza-based sister company, previously known as AlphaTauri, has undergone yet another major rebranding – now called Visa Cash App RB Formula One Team. United KingdomIntellectual PropertyMurgitroyd
ArticleUSPTO Fee Changes – What You Need To KnowManaging international patent, design, and trade mark portfolios is a balance between maximising protection and controlling costs. For this reason, it is important to pay attention to official fee increases as and when they are published. United KingdomIntellectual PropertyMurgitroyd
ArticlePatentability Of AI Inventions In Europe: Life Sciences, Chemical And Biotechnology InventionsWhilst there may still be hurdles to overcome, and despite some misconceptions, AI inventions can be patented in Europe and have found particular application...European UnionIntellectual PropertyMurgitroyd
ArticleExpansion Plans Mean Little If You Can’t Use The BrandThe concept is proven, sites are trading strongly, investor interest is building, and expansion becomes a question not of if, but where, next.United KingdomIntellectual PropertyMurgitroyd
ArticleWhat Is Responsible AI, And Is It Patentable?The organisation Responsible AI describes responsibility in the context of AI as a key concept for anchoring AI innovation to human rights, ethics and a flourishing human race. United KingdomTechnologyMurgitroyd