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ARTICLE · 20 DECEMBER 2024

Navigating EU Trade Mark Refusals: EUIPO Opinion Clarifies Rules On Conversion

On 15 October 2024, the EUIPO's Grand Board of Appeal issued an important opinion on the controversy surrounding the conversion...

European UnionIntellectual Property

On 15 October 2024, the EUIPO's Grand Board of Appeal issued an important opinion on the controversy surrounding the conversion of EU trade mark applications that are subject to non-final refusal decisions. The Grand Board of Appeal clarified that if a trade mark application is withdrawn during the appeal period, the EUIPO's refusal is rendered inoperative and does not prevent conversion in to EU member states.

Background 

When an EU trade mark application or registration is refused, cancelled or withdrawn, the owner can, depending on the reasons for the EU trade mark ceasing to exist, convert it in to national trade mark applications in EU member states. Conversion is regarded as countering the negative effects of an EU trade mark's unitary character by allowing applicants and proprietors the possibility of protecting the mark at the national level of the EU whilst retaining the filing, priority and seniority dates of the EU trade mark (Article 139(3) EUTMR).

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