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Copycat or look-alike products are currently one of the biggest issues for brand owners in Europe. A decision of the High Court of England & Wales, refusing an injunction sought by cat food manufacturers Masterfoods, demonstrates the importance of obtaining registered rights for product packaging, where possible.

On 1 July 2004 European Union Regulation 1383/2003 came into force, simplifying the procedures for seizure by Customs of infringing goods throughout the EU. Businesses should consider their current customs seizure arrangements, as significant efficiencies are now available. Preventing counterfeit or pirated goods from entering the EU can be much more efficient than trying to stop distribution once the goods enter the EU.