Article
NIL Rights In The Age Of AI Deepfakes
Artificial intelligence has made it possible to create convincing videos of athletes endorsing products without their knowledge or consent, fundamentally challenging what name, image and likeness (NIL) rights mean in practice. As deepfakes become more sophisticated and widespread, existing legal protections designed to give athletes and public figures control over their identities are proving inadequate against unauthorized commercial exploitation and reputational harm. This emerging threat requires busines
Dinsmore & Shohl LLP