Article
Can You Recognise A Brand By Colour Alone? The Latest Instagram Trend Says Yes – But Trade Mark Law Isn't Quite So Simple
Instagram's viral colour-swatch trend has brands proving their visual identity without logos or names—but does consumer recognition translate into legal protection? This analysis explores whether colour alone can function as a trade mark under South African law, examining the high evidential threshold required and lessons from landmark disputes involving Cadbury's purple and Louboutin's red sole.

Adams & Adams

