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John G. Loughnane, a partner in the Commercial Finance practice group, published "Valuation of Social Media Assets" in the December 2015 issue of ABI Journal.

For many individuals, social media accounts can hold some the most personally valuable intellectual property that the person owns.

Over the past few months, two firms have filed a series of class action lawsuits against a number of companies – including Celsius, Shein, and Revolve – over their influencer campaigns.

It is often considered difficult for endorsers to make appropriate disclosures of their paid partnership with a brand within the confines of social media.

Regulations impacting children's use of social media continues to be a space in motion the past few months. There have been developments at both the state level, as well as with the FTC.

Here at Socially Aware, we're focused on Thanksgiving dinner, but we're well aware that the day after Thanksgiving—Black Friday—is one of the busiest shopping days of the year, and a critical sales day for brick-and-mortar retailers.

Social media use will soon be scrutinized as part of exams of providers of consumer financial products and services by federal and state regulators.

A Florida woman filed a class action lawsuit against Gymshark after discovering fitness influencers she followed on Instagram were promoting the company's products without proper disclosure of their paid relationships.

A recent ResumeBuilder survey found that 32% of Americans admit to lying on their resume. In the current highly active labor market

On November 9, Facebook ("Meta") announced its decision to remove detailed targeting options that relate to "sensitive" topics such health, race or ethnicity, political affiliation, religion, or sexual orientation.

This week, Facebook has made changes to its promotions guidelines, making it easier for companies to manage and administer contests from their Facebook Pages.

The Federal Trade Commission (FTC) isn't the only regulator in town when it comes to endorsements and testimonials.

HBO issued a statement objecting the the President's reference to the show.

The International Chamber of Commerce has released an updated Framework for Responsible Alcohol Marketing Communications, providing enhanced guidance on marketing to minors, influencer responsibilities, and alcohol-free brand extensions. This 2026 edition addresses critical issues in modern alcohol advertising, including transparency requirements and the special obligations marketers have when engaging influencers and endorsers.

As for the first fair use factor, the court held that the use was not particularly transformative and it was a question of fact if the use was commercial.

The NLRB has again weighed in on workplace social media policies.

There is no denying that social media continues to transform the way companies conduct business.

New York City Council Speaker Julie Menin has launched an investigation into prediction market platforms, examining their marketing and advertising practices targeting city residents. The inquiry focuses on potentially deceptive tactics used by platforms like Kalshi, Polymarket, Coinbase, and Gemini Titan, with particular concern for marketing directed at young people and allegations of undisclosed influencer marketing.