Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising

Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.

Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.

The Patent and Trademark Court of Appeal (PMÖD) has prohibited a company from claiming in advertising, for example on Instagram, that their products are certified with an environmental label without, in connection with the claim, informing what the label means.

Snuff is a tobacco substance, which has a long tradition and is very popular in Sweden.

As these claims could not be substantiated, the marketing was considered to breach the Swedish rules on alcohol advertisement.

Patent- och markandsöverdomstolen (PMÖD) har förbjudit ett företag, att påstå i reklam bland annat på Instagram att deras produkter är certifierade med en miljömärkning utan att i samband...

The use of metatags in marketing, i.e. invisible keywords hidden in the code on websites which influence results on internet search engines, have been discussed in Sweden for many years.

On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between Booking.com and hotels in Sweden, which prevented the hotels from ...

Following a review of the marketing linked to endowment insurance policies for consumers, the Swedish Consumer Agency is now criticising a number of insurance companies with regard to aspects...

In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers "Kenza".

On 1 July 2008 a new Marketing Practices Act entered into force. The new act implements Directive 2005/29/EC on unfair commercial practices and implies some new aspects for Swedish companies to take into consideration.

In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.

As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing commercial value for companies to advertise themselves...

Clean Eating AB and the influencer Katrin Zytomierska were recently judged to have contravened the rules on advertising in the Marketing Act. The judgment once again throws light on influencer...

Reviews of the Swedish gambling regulation have been considered several times over the past decade, but have historically not led to any real changes.

In a recent decision of the Swedish Advertising Ombudsman Jury (RON) established for the first time that a well-known under-aged blogger, operating under the name "Misslisibell," had among other things failed to adhere to Swedish marketing rules by misrepresenting the commercial relationship to a jewelry retailer, JFR Smycken AB (JFR).

On October 15, 2014 the Swedish Market Court challenged an energy company’s green claims and marketing activities after they had been challenged by a competitor.

The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.

Hence, the Patent Court of Appeal concluded that the storage of goods in warehouses does not constitute an attempt or preparation of a trade mark or copyright infringement.