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  • Article

    New Guideline For Marketing In Blogs And Social Media In Sweden

    Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.
    SwedenMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
  • Article

    The Boundaries For Influencer Marketing Cooperations

    In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers "Kenza".
    SwedenMedia, Telecoms, IT, Entertainment
    Global Advertising Lawyers Alliance (GALA)
    Global Advertising Lawyers Alliance (GALA)
Article

"Kissie" Leading The Way For Marketing In Social Media

Marketing in social media by the use of influencers has increased significantly in recent years, both internationally and in Sweden.
SwedenMedia, Telecoms, IT, Entertainment
Valea
Valea
  • Article

    Onlinebedrägerier via falska hemsidor och annonser fortsätter öka

    Har ditt varumärke blivit utsatt för fejkade hemsidor eller annonser som utgett sig för att sälja era produkter? Eller har ditt varumärke olovligen använts i falska annonser där en offentlig person...
    SwedenIntellectual Property
    Rouse
    Rouse
  • Article

    Influencers And Advertisers Continue To Break The Law – What Is Missing And Why?

    Influencer marketing has transformed how consumers encounter advertisements, but the line between authentic content and paid promotion remains dangerously blurred on social media.
    SwedenMedia, Telecoms, IT, Entertainment
    Rouse
    Rouse
  • Article

    Thoughts On Freedom Of Expression On The Internet

    The word "freedom of expression" is not infrequently used in connection with discussions about what Twitter and Facebook allow their users to write.
    SwedenMedia, Telecoms, IT, Entertainment
    Foyen Advokatfirma
    Foyen Advokatfirma
  • Article

    网红博主与广告主屡触法规:症结何在,根源几何?

    瑞典消费者管理局向约40名网红博主及广告主下发监管警示函,针对社交媒体广告标注不清的违规行为展开整治。尽管相关法律条文清晰明确,网಩
    SwedenMedia, Telecoms, IT, Entertainment
    Rouse
    Rouse
  • Article

    Social Media In Sweden: What Brand Owners Need To Know

    The Swedish trademark legislation SFS 2010:1877 and the EU trademark regulation no. 2017/1001 provide the legal base for trademark infringement and counterfeits.
    SwedenIntellectual Property
    Rouse
    Rouse
  • Article

    瑞典社交媒体:品牌所有者须知

    本文概述了知识产权权利人在瑞典社交媒体平台上维权应了解的法规和实务技巧。
    SwedenMedia, Telecoms, IT, Entertainment
    Rouse
    Rouse
  • Showing 1–9 of 9 results

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