Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising

Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.

Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.

The Patent and Trademark Court of Appeal (PMÖD) has prohibited a company from claiming in advertising, for example on Instagram, that their products are certified with an environmental label without, in connection with the claim, informing what the label means.

As these claims could not be substantiated, the marketing was considered to breach the Swedish rules on alcohol advertisement.

Patent- och markandsöverdomstolen (PMÖD) har förbjudit ett företag, att påstå i reklam bland annat på Instagram att deras produkter är certifierade med en miljömärkning utan att i samband...

The use of metatags in marketing, i.e. invisible keywords hidden in the code on websites which influence results on internet search engines, have been discussed in Sweden for many years.

On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between Booking.com and hotels in Sweden, which prevented the hotels from ...

In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers "Kenza".

Marketing in social media by the use of influencers has increased significantly in recent years, both internationally and in Sweden.

In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.

As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing commercial value for companies to advertise themselves...

Clean Eating AB and the influencer Katrin Zytomierska were recently judged to have contravened the rules on advertising in the Marketing Act. The judgment once again throws light on influencer...

Reviews of the Swedish gambling regulation have been considered several times over the past decade, but have historically not led to any real changes.

In a recent decision of the Swedish Advertising Ombudsman Jury (RON) established for the first time that a well-known under-aged blogger, operating under the name "Misslisibell," had among other things failed to adhere to Swedish marketing rules by misrepresenting the commercial relationship to a jewelry retailer, JFR Smycken AB (JFR).

On October 15, 2014 the Swedish Market Court challenged an energy company’s green claims and marketing activities after they had been challenged by a competitor.

The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.

Actors within the Swedish gambling market have faced changed conditions for conducting business operations in Sweden since the new Swedish Gambling Act entered into force on January 1, 2019.

This article concerns the recent Swedish Market Court decision to dismiss a claim against a "buy and sell-site" for deep linking to adverts on a competing site and permitting the use of a competitor’s name as a Google keyword.

Influencer marketing has transformed how consumers encounter advertisements, but the line between authentic content and paid promotion remains dangerously blurred on social media.