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New Requirements For Labelling AI-generated Marketing: What Does Article 50 Of The EU AI Act Mean For Asset Managers?
The EU AI Act introduces mandatory labelling requirements for AI-generated content, creating new compliance obligations for asset managers who use artificial intelligence in fund marketing materials, investor communications, and robo-advice outputs. From August 2026, all AI-generated or manipulated content must be clearly marked, with significant penalties for non-compliance reaching up to EUR 15 million or 3% of global annual turnover.
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