Italy has taken a decisive step in combating greenwashing by implementing EU Directive 2024/825, which strengthens consumer protection against misleading environmental claims. The new Legislative Decree introduces comprehensive amendments to the Italian Consumers' Code, establishing strict requirements for environmental claims, sustainability labels, and product comparison services. Will these enhanced regulations effectively curb deceptive green marketing practices and empower consumers to make truly infor

Italy has implemented the EU's Empowering Consumers Directive, introducing strict new rules against greenwashing and misleading sustainability claims that will reshape how consumer products companies communicate environmental performance. The legislation expands prohibited commercial practices and establishes rigorous substantiation requirements for environmental claims, with significant penalties for non-compliance including fines up to EUR 10 million or 4% of annual turnover.

On September 9 2011 an Italian consumer association, the Centro di Ricerca e Tutela dei Consumatori e degli Utenti, published a press release announcing that the Italian Competition Authority had initiated an investigation into four companies on the basis of the association’s claim of alleged unfair commercial practices relating to warranties for Apple iPods and iPads.

On 19 September 2013, the Court of Justice of the European Union gave its interpretation on the "professional diligence" as a constitutive element of companies liability under the Parliament and Council Directive 2005/29/EC.

Italy has enacted landmark legislation targeting greenwashing and social washing in commercial communications, introducing strict new rules that prohibit generic environmental claims, require verifiable commitments...

The 'made in Italy' label is considered a national economic resource, so much so that numerous laws have been passed to protect consumers and Italian enterprises from misleading indications of origin on products.

Local legislation considers as "alcoholic" beverages with alcoholic content exceeding 1,2º and as "super-alcoholics" those with more than 21 per cent of alcohol in volume.