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The trademark GEOX is a trademark of the Italian company GEOX S.p.A producing footwear which was founded by Mario Motetti Polgeto in the 90s. The brand name, Geox, comes from a mixture between the Greek word ‘geo’ (hearth), on which we all walk, and ‘x’, a letter-element symbolizing technology", as described in the company’s official site.

Just as the coronavirus pandemic left countless companies unable to perform contractual obligations, escalating geopolitical tensions in the Middle East now force companies...